Recipe For Success In Home Selling

by | Oct 12, 2018

In our 3 part series, Recipe for Success in Home Selling, we break down the key ingredients we find guaranties our clients receive the best return on a sale.

1:  Prepare the Property

The better the property looks, the more appealing it will be to potential buyers. We help our clients by recommending improvements that will help sell your home for more money and make buyers want to buy your home.

We believe in doing seller pre-inspections to find out if there are any flaws we can’t visually see that need to be addressed. From there, we can assist you with our proven list of contractors from painting, to carpet cleaning and yard work, to more major things like new roofs, decks or even remodeling.

Once those things are done, one of the most important things we can do is to make sure the property is meticulously clean; not just a surface clean. We have a great cleaning service and window washer that know our standards and consistently take care of our clients.

Lastly, in preparation, we recommend staging. We have many proven sales where we know staging has helped get our sellers get more money with their sale. Statistics prove staging is successful and worthwhile and we know from our experience that it appeals to buyers and can oftentimes overcome objects the property might have.

2:  Price Properly

Pricing is both an art and a science. The science part is easier as we have lots of valuable statistics to use.  The art part is based on our experience.

We have sold over a thousand properties and have the experience to recommend to you what we think is best. We present you with the information and we collectively decide what it the best list price that will get your home sold.

Priced right from the beginning, we will have the best buyer activity and highest number of showings which leads to the highest chances of receiving a great offer.

Pricing has always been a very important part of the recipe, but as we see the market starting to shift, it is even more critical.

3:  Professional Presentation

We only have one chance to impress a potential buyer, so everything we do for marketing is made for easy, online viewing. We spend a great amount of time on this as buyers make quick judgements when looking at homes online. The home needs to be presented professionally to entice the buyer to want to visit and take a tour.

We start with a professional photographer and drone pilot that captures the best images possible. We also have our own Matterport 3D camera that makes both a 360 virtual Walk-through tour and floorplan of your home.

The listing information, remarks, photos and virtual tour are input into our MLS system where it is distributed to not only Windermere, but all other companies so its accessible on 1,000’s of websites, including Zillow and Redfin.

We also post the listing on our personal website and upload listing videos to both Vimeo and YouTube.

To help promote your home online, we have a dedicated social media team at Windermere that helps us advertise our listings on all social media including YouTube, Instagram, Facebook and LinkedIn.

Windermere has also partnered with an online ad company called Adwerx that does targeted online ads for all our listings.

Our marketing team make full color, multi-page flyers that are professionally designed for all our properties.

We’ve have said this before, but we know what works and if we follow the recipe, we are always successful with a sale.


Buying a home is one of the biggest investment decisions anyone will make. In order to make the right decision, you need a real estate agent who will work on your behalf and legally represent your best interests. Jim & Bill will do all that and more to help you find your ideal home.


Jim & Bill rank among the top-selling agents nationwide. They strive to make the process of selling a property as painless as possible by walking clients through every step, keeping them informed and minimizing surprises. They know the market and how to make the most of it, leaving you in the best possible position for your next move.

When you’re selling your home, you want to maximize your return on investment. Small things like house cleaning, yard care, furniture staging and professional photographs all make a big difference. Badgley Real Estate Services has cultivated relationships with many excellent service providers to ensure you get the most out of your home sale. Our services are included when we represent you, at no extra charge.

Senior Downsizing

Since 2008, Jim and Bill have guided more than a hundred individuals and families through the process of downsizing and moving. Many seniors find the eventual need to downsize, whether to simplify their lifestyle, cut costs, or be closer to family. Bill and Jim are happy to offer support and guidance to their clients during every step of this emotional and often confusing transition.

As regional experts in Senior Downsizing, Bill and Jim are often called upon to speak at community events, have been quoted in The Seattle Times, offered guidance to other agents and are trusted by the area’s best senior communities.

Services Include:

  • A personalized schedule with the steps explaining the entire process and needs to accomplish your move.
  • Preparing your home to sell for its highest potential including cleaning and repairs.
  • Coordinating and working with licensed, bonded and insured contractors that we trust, from a simple cleaning to a full remodel.
  • Marketing of your home with professional photos and Windermere’s exclusive online marketing tools.
  • Arranging expert organizers, movers, packers, cleaners, charity donations and other needs before and after moving-day.
  • Follow ups after closing to ensure you’re getting settled into your new home.


With over 40+ combined years in the real estate industry, Jim and Bill have a wealth of knowledge in regards to all types of real estate transactions in all different types of real estate markets. Even if you are unsure whether buying or selling is the right decision for you at the current time, Jim and Bill are always willing to give their advice with no expectations attached.


Your mortgage is one of the most important considerations of your real estate investment. In choosing a lender, you want someone with experience, knowledge, quality, honesty and integrity, and who has the ability to navigate the myriad of changes that the industry has seen over the past few years.

Jim and Bill have had the opportunity to meet hundreds of lenders, and they can connect you with highly recommended lending partners that best matches your needs.

3933 Lake Washington Blvd NE, Suite 100
Kirkland, WA 98033


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